Between the idea
and the reality
Between the motion
and the act
Falls the shadow
Lately I’ve been thinking about the reasons I’m in the startup world. I had that feeling that besides record sales something was going in the wrong direction. I realized this upon seeing the consequences of company losing focus.
A few years ago I could go on and on, strategizing about how this and that could work together, and how this add-on product would create value to that segment of customers. Skalfa folks never complained and pulled one crazy project after another.
In the end of the day, I was forgetting that a small team was only capable to do one thing. I’ve been guilty of this for the past several years, and now it’s time to re-evaluate what we do, and most importantly, why.
The only true reason for us to exist is to create a meaningful impact, to make a difference for our customers. By losing focus my company ended up in danger of not achieving that goal.
Lesson learned? Never forget about the costs of losing focus. You may not realize them until it’s too late.
I’d like someone to walk me through the rationale of Twitter’s latest effort. How does liking a band’s music make me want to read its tweets? Or vice versa, if I like to read Trent Reznor (I don’t), does it make me care about Nine Inch Nails?
The iOS app is well crafted and “overdesigned” and is all about showing who’s following who, and how everybody is listening to everybody. Oh, and let’s throw Spotify and Rdio there. Just in case.
I guess, this is what happens when you hire all designers you can find (out of fear of Facebook), and no clear ideas of what to do next. As a Twitter user and a music listener, I just don’t see how all of this is better than standalone Spotify or Last.fm.
Maybe it’s too early to judge, after all. The use of Twitter itself was unclear at the start, and look how it turned out. Maybe we are witnessing the birth of a new way of discovering music online. Or maybe it’s just another initiative to make a quick buck of iTunes affiliate sales.
Google shutting down Google Reader. That’s gotta be a huge bummer, but what does it have to do with you, apart from finding another host for your RSS feeds?
Do the same. Spring-clean now.
I suggest everyone to develop a good habit of taking an “extra critical” look at anything you do. At what you are. At least once a year.
Whether it means to bury an idea that doesn’t work out, throw out old garbage from the house, clarify messy relationships, quit your dead-end job, your “household” most probably needs some maintenance.
Too bad we stuff our lives with piles of garbage that we sometimes can’t see over. We need simplicity, it makes us happy.